Who We Are


Indelible Mark Foundation (IMF), founded in October 2012, is a local organization providing personal development support services to underserved communities. Based in Oakland, CA, IMF develops social and life skills exposing youth and adults to varied cultural enrichment opportunities in their local neighborhoods and the global community.


What We Stand For


Our mission is to enhance lives and broaden the scope of the lens through which the world is viewed, through discovery, exploration, and exposure implemented using life coaching services, travel experiences and excursions.

Our vision is to help you discover and explore your passion, live your dreams and make your Indelible Mark!

What We Do


IMF provides support and assistance to communities with limited access to affordable and quality programming. The demographic we serve rarely qualify for gratis and subsidized programs designated for low-income participants. Unlike similar organizations designed for low-income families, we offer developmental support programs, referrals and opportunities to working families. Our programs foster self-esteem, etiquette, communication and leadership skills through life coaching, workshops, camps, weekend retreats and regular meetings. Our programs target young girls, young boys, and women ready for career and lifestyle transition.

IMF Core Values

Inspiration We must inspire everyone.
Success We strive to be successful and responsible citizens.
Living on Purpose We must live life with intent and purpose.
Exposure We seek to expose ourselves to all life has to offer.


Our Program Staff

Jonna R. Brown Founder & Executive Director
Christell Lewis Program Developer
MaryCatherine Cross Program Coordinator/GirlsGo! Liason
Demetria Jackson Excursion Director





Our Board Of Directors

Jonna R. Brown joined Goldman Sachs & Co., as an Executive Assistant in 1997 where she is currently employed and provides administrative support to a team of investment bankers. Jonna has worked enthusiastically as an Executive Assistant in the Investment Banking industry for more than 20 years.  During that time, Jonna has had the opportunity to meet many amazing people from various social, cultural, educational and economic backgrounds. These relationships have changed her life with a positive impact, helped shape her future and contributed to the vision now known as Indelible Mark Foundation.  As Founder of IMF, Jonna is inspired by firsthand knowledge of the benefits of travel, exposure to varied cultural environments and career opportunities.  Jonna has developed an organization that anticipates the needs of children with limited exposure, in public schools with diminishing opportunities and working class families adversely affected by today's economy and life changes, through life-coaching, travel and excursions. Jonna's philanthropic efforts include involvement with the Foundation for Sustainable Development, the Kenya Giving Circle and Community Teamwork’s.  Jonna also served as Director of Christian Education and Children's Ministries with a faith-based organization, Love Center Ministries, for more than ten years and continues to work closely with their leadership. Following her passion, Jonna has traveled the US, Mexico, Canada, the Caribbean, Central America, Australia, Israel and Turkey and looks forward to spending time in other parts of the world exploring and experiencing other cultures.  Next stop South Africa!  Jonna is a native of Berkeley, California and currently resides in Oakland, California.  

George C. Lee II is co-head of the Global Technology, Media and Telecom Group in the Investment Banking Division of Goldman Sachs & Co. He is also responsible for covering a number of large capitalization technology clients. George joined Goldman Sachs in 1994 as an associate. He was named managing director in 2002 and partner in 2004. George serves on the boards of the Global Fight Against Aids, Tuberculosis and Malaria, the Monterey Institute of International Studies and Mount Tamalpais School.  George earned a BA in History from Middlebury College in 1988 and an MBA from the Wharton School of the University of Pennsylvania in 1994.  

Donna Farris is an Executive Assistant in the Technology, Media and Telecom Group in the Investment Banking Division of Goldman Sachs & Co. Prior to joining Goldman in 2010, she worked at Tenaya Capital (the predecessor of Lehman Brothers Venture Partners), and Lehman Brothers where she served three years with Lehman Brothers Venture Partners and six years in the Mergers and Acquisitions Group. She brings with her a passion of research, thirst for knowledge, creativity, and ability to analyze data and implement ideas. With these tools she is excited to assist the Indelible Mark Foundation with their vision to help others make their Indelible Mark. Donna earned her Bachelor of Science degree in Economic/Finance from Notre Dame de Namur University graduating Magna Cum Laude. She enjoys team and group events such as bowling, hiking, softball and Zumba. In 2013 she won first place in the SP Bowling Tournament. 

Erma Evans is an Executive Assistant for one of the top global private equity firms in Palo Alto, CA.  Her career spans over 15 years including, the Executive Assistant to the Head of the Investment Banking Division at Goldman Sachs in Menlo Park, CA from 2000 to 2005.  Erma is diligent, thrives in helping others and will always follow through on any task.  She is competitive and maintains an” I can do it” attitude.  Her competitive nature led her to play softball in her community, complete a full marathon, a 1/2 marathon, and countless 10k races; however, her greatest achievement is having climbed Half Dome in Yosemite National Park seven times. As a way of giving back to her community, Erma has spent many years coaching young girls in the game of softball. Erma and her husband are the proud parents of 3 children ages 13, 10 and 7 months.      

Betty Hung is Operating Vice President for Vista Equity Partners, a private equity firm based in their Austin, Texas office. She is responsible for working with the firm's portfolio companies to optimize their finance, accounting, and back-office functions. Prior to Vista, Betty was VP of Portfolio Company Operations at Garnett & Helfrich Capital and before that CFO of OSIsoft, Inc., here she helped establish subsidiaries around the world and created processes and implemented systems to support the company’s rapid growth.  Betty also worked for Goldman, Sachs & Co. and Alex Brown & Sons in their Technology Groups respectively.  Betty obtained her BA in Economics and Chinese Studies, Wellesley College, cum laude M.P.P.M., Concentration in Finance, Yale School of Management.  

Robin Johnson is the author of Say it Proud, a book of Daily Affirmations for Children as well as Founder and Executive Director of non- profit organization, Expose, Inc. After raising her children utilizing the principles her book, she committed to expanding her passion for empowering the youth. Her greatest joy is being a mother and sharing new experiences with her daughters. She often spent hours searching for resources to help her children reach their highest potential. By making sure they were engaged in leadership development, performing arts, and community outreach programs, she saw first hand the benefits of having a broad exposure to the world outside of their everyday surroundings. Professionally she began her career in the Real Estate Industry in 1989. For the last 12 years has been working as an Escrow Officer currently, with First American Title Co. She and her husband have two daughters and reside in the San Francisco, Bay Area.

Mindy Meyers, Ph.D., has been in the field of education for more than 25 years, teaching, writing curriculum design, and mentoring teachers. She loves working with kids and they love working with her. She came up with the idea of an educational cooking afterschool program and camp when she observed how much more children learned when they were taught cultural content while they cooked. By offering up explanations about a food's origins and demystifying cultural differences, she saw how children's engagement grew. "Cooking and eating takes on a different meaning when you understand the back story," said Mindy. "Learning about a country and its culture, then preparing that country's food truly enriches a lesson, and makes the eating and learning experience that much more delicious!"